Seeing the parts of your business
The Abundance Cycle breaks down your business into its core activities so you understand your competitive strengths.
Receiving, storing, disseminating
Creating final product/service, packaging
Distributing finished goods
Promotion, pricing, sales force
After the sale
Items created but not sold
Create a virtuous cycle
Apply an abundant perspective to your key activities and find opportunities to drive innovation.
Improve the workplace
Solve social issues
Use waste as a resource
Regenerate natural capital
Five Steps to Create Abundance
Leading enterprises are adapting to a changing world by redefining industries and outpacing competitors in transportation, banking, retail, fashion and every other sector. Scrappy start-ups and industry giants like GE are remaking our economy by seeking abundance.
Is your organization abundant?
Reconnect with the purpose of your organization to motivate employees.
Harmonize strategy and sustainability by building on your competitive strengths.
Use the Abundance Tactics to find new opportunities and spark innovation.
What is your purpose?
Every organization was started to fix a frustration, solve a problem or improve peoples' lives. Take a step back from your enterprise and reconnect with the purpose that drives you.
Your purpose here
Which parts maximize impact?
Every enterprise has certain core activities that distinguish them from their competitors. What is your competitive strength?
Innovate & Identify Opportunities
Maximize your competitive advantage with the Abundance Tactics. Apply different tactics to your areas of strength to reexamine solutions, innovate & identify new opportunities.
Don't underestimate the importance of language and perspective in building bridges. Communicate with internal and external stakeholders in a language that resonates with them. Select initial projects that are achieveable and maximize impact.
Measure, Report, Repeat
Statistics aren't strategies. Measuring your carbon footprint alone disconnects abundance from strategy. Use the Abundance Cycle Canvas to chart your course and establish measures that are meaningful from the business, environmental & social perspectives.