Seeing the parts of your business

The Abundance Cycle breaks down your business into its core activities so you understand your competitive strengths. 

INBOUND

 

Receiving, storing, disseminating

OPERATIONS

 

Creating final product/service, packaging

OUTBOUND

 

Distributing finished goods

MARKETING

 

Promotion, pricing, sales force

SERVICE

 

Relationship building

after the sale

UNSOLD PRODUCTION

 

Items created but not sold

Create a virtuous cycle

Apply an abundant perspective to your key activities and find opportunities to drive innovation. 

PEOPLE

 

Improve the workplace

Build community

Solve social issues

PLANET

 

Reduce waste

Use waste as a resource

Regenerate natural capital

PROFIT

 

Reduce risk

Cut costs

Grow sales

Five Steps to Create Abundance

Leading enterprises are adapting to a changing world by redefining industries and outpacing competitors in transportation, banking, retail, fashion and every other sector. Scrappy start-ups and industry giants like GE are remaking our economy by seeking abundance.


Is your organization abundant?

RECONNECT

Reconnect with the purpose of your organization to motivate employees.

BUILD

Harmonize strategy and sustainability by building on your competitive strengths.

REIMAGINE

Use the Abundance Tactics to find new opportunities and spark innovation.

1.

2.

What is your purpose?

Every organization was started to fix a frustration, solve a problem or improve peoples' lives. Take a step back from your enterprise and reconnect with the purpose that drives you.

Your purpose here

Which parts maximize impact?

Every enterprise has certain core activities that distinguish them from their competitors. What is your competitive strength?

Innovate & Identify Opportunities

Maximize your competitive advantage with the Abundance Tactics. Apply different tactics to your areas of strength to reexamine solutions, innovate & identify new opportunities.

3.

4.

5.

Implement

Don't underestimate the importance of language and perspective in building bridges. Communicate with internal and external stakeholders in a language that resonates with them. Select initial projects that are achieveable and maximize impact.

Measure, Report, Repeat

Start here.

Statistics aren't strategies. Measuring your carbon footprint alone disconnects abundance from strategy. Use the Abundance Cycle Canvas to chart your course and establish measures that are meaningful from the business, environmental & social perspectives.

Learn more about the Abundance Cycle

 

Abundance at TEDxDirigo:

MITSloan Management Review: M-Pesa Case Study

Questions or comments? Get in touch!