Making sustainability strategic
The Abundance Tactics Library
Organizations of all sizes have achieved abundance with these
tactics and are reshaping the economy.
Base of the Pyramid
The base of the pyramid is generally defined as the roughly 4 billion people living on less than $2.50 per day. Despite their low income, they are often overcharged for basic products and services. Serving the needs of this group has helped companies realize entirely new models of serivce delivery, product development and innovation.
Mobile healthcare network
Waste into resources
Stoves for the poor
Biomimicry
Biomimetic companies look toward nature for inspired designs and solutions. With over 3 billion years of design through countless organisms, nature’s designs have a long track record of closed loop production, innovation and abundance.
Outsmart waste
Aerodynamic train design
Inspired by nature
Building Natural Capital
Engage in production practices that are restorative to the environment and that create economic growth.
Food with integrity
Protecting park lands
Carbon-negative community
Collaborative Exchange
A transaction using a means of exchange other than sovereign currencies. These exchanges increase economic activity and open opportunities by valuing items other than cash. Some transactions are facilitated with non-monetary resources such as time, labor or locally produced goods and services. Others use independently issued regional, national or global alternative currencies.
Skills for tuition
Time as money
Local currency, local economy
Crowding
Use the power of the people to help you design new products or services, solve complex problems or fund new initiatives. Doing so creates a loyal following, generates fresh insight and reduces the cost of capital.
Over $2B crowdfunded
The free encyclopedia
Crowd car design
Impact Investing
Impact investing seeks financial, social and environmental returns. These investors understand that by building a stakeholder centered company you create a more robust competitive advantage through engaged team members, loyal customers and being at the forefront of opportunity recognition.
Growing rural prosperity
Public solar investments
Investing in shared future
Micro-Enterprise
Micro-enterprises operate on a small scale and generally have fewer than 10 employees. Over 95% of firms in the US and UK are micro-enterprises. These enterprises may be financed by micro-finance organizations, which provide financial services such as loans, insurance, etc. Micro-enterprises in developing economies often focus on products and services for the Base of the Pyramid.
Harnessing play energy
Maine coast chocolatiers
Light without electricity
New Entities
Businesses are using a myriad of legal structures reflecting their values, creating alignment around purpose, management objectives and fundraising.
Member-owned cooperative
B Corporation
Low-profit, limited-liability company
Radical Resource Productivity
Do more with less. Improving efficiency to make energy and materials more productive saves costs and resources. The first industrial revolution made one worker a hundreds times more productive, extend those gains to all parts of production.
Eco-magination
Sustainable solutions
Cutting-edge efficiency
Regenerative Marketing
It’s time to throw out the old model of media marketing and unleash real creativity in your marketing strategy. Use your marketing dollars to raise awareness by connecting with the community, aligning with a cause and doing good in the world.
Exploring national parks
Buy one, give one
Air-purifying billboards
Service Profit Chain
Happy employees who understand customer expectations and are given the tools to exceed them remain loyal and create satisfied customers. These satisfied customers are loyal and refer others, leading to profitable growth.
Where inspired travel begins
Employee culture
Transparency
Sharing Economy
Peer-to-peer sharing and rental of products or services. This $20 billion plus rapidly growing market reduces the cost to consumers, reduces resource usage and puts underutilized assets to work.
Neighbor car sharing
Small job outsourcing
For rent by owner
Solutions Economy
Solutions focused companies are interested in moving beyond product sales to sell services their customers desire. This is achieved through asset leasing or by providing the solution instead of a physical product. These companies align company and customer goals and upend the product cost structure.
Runway fashion for rent
Affordable solar
Google services
Unbundling
A venture or pricing mechanism that pulls apart complex offerings, providing a streamlined product or service. Unbundling disrupts the competition by reducing cost through specialization; lowering job market barriers to entry; and creating access to critical offerings in underserved markets.
Summer learning
Walk-in healthcare
Mobile phone banking
Waste = Food
Items previously thought of as waste or, more accurately, unsold production, are an input for new products. Eliminate waste entirely by redesigning production, saving resources and costs.
Sustainable office supplies
Capturing carbon to fuel growth
Re-purposing paper
[Your Tactic Here]
This library is expanding with the help of insightful folks like you
so if you've identified another tactic at work, let us know!