The Abundance Tactics Library

 

Organizations of all sizes have achieved abundance with these
tactics and are reshaping the economy.

Use these abundant tactics to reimagine your enterprise.

Base of the Pyramid

 

The base of the pyramid is generally defined as the roughly 4 billion people living on less than $2.50 per day. Despite their low income, they are often overcharged for basic products and services. Serving the needs of this group has helped companies realize entirely new models of serivce delivery, product development and innovation.

Mobile healthcare network

Waste into resources

Stoves for the poor

 
Biomimicry

 

Biomimetic companies look toward nature for inspired designs and solutions. With over 3 billion years of design through countless organisms, nature’s designs have a long track record of closed loop production, innovation and abundance.

 

Outsmart waste

Aerodynamic train design

Inspired by nature

Building Natural Capital

 

Engage in production practices that are restorative to the environment and that create economic growth.

Food with integrity

Protecting park lands

Carbon-negative community

 
Collaborative Exchange

 

A transaction using a means of exchange other than sovereign currencies. These exchanges increase economic activity and open opportunities by valuing items other than cash. Some transactions are facilitated with non-monetary resources such as time, labor or locally produced goods and services. Others use independently issued regional, national or global alternative currencies.

Skills for tuition

Time as money

Local currency, local economy

 
Crowding

 

Use the power of the people to help you design new products or services, solve complex problems or fund new initiatives. Doing so creates a loyal following, generates fresh insight and reduces the cost of capital.

Over $2B crowdfunded

The free encyclopedia

Crowd car design

 
 
Impact Investing

 

Impact investing seeks financial, social and environmental returns. These investors understand that by building a stakeholder centered company you create a more robust competitive advantage through engaged team members, loyal customers and being at the forefront of opportunity recognition.

Growing rural prosperity

Public solar investments

Investing in shared future

Micro-Enterprise

 

Micro-enterprises operate on a small scale and generally have fewer than 10 employees. Over 95% of firms in the US and UK are micro-enterprises. These enterprises may be financed by micro-finance organizations, which provide financial services such as loans, insurance, etc. Micro-enterprises in developing economies often focus on products and services for the Base of the Pyramid.

Harnessing play energy

Maine coast chocolatiers

Light without electricity

 
 
New Entities

 

Businesses are using a myriad of legal structures reflecting their values, creating alignment around purpose, management objectives and fundraising.

Member-owned cooperative

B Corporation

Low-profit, limited-liability company

 
Radical Resource Productivity

 

Do more with less. Improving efficiency to make energy and materials more productive saves costs and resources. The first industrial revolution made one worker a hundreds times more productive, extend those gains to all parts of production.

Eco-magination

Sustainable solutions

Cutting-edge efficiency

Regenerative Marketing

 

It’s time to throw out the old model of media marketing and unleash real creativity in your marketing strategy. Use your marketing dollars to raise awareness by connecting with the community, aligning with a cause and doing good in the world.

Exploring national parks

Buy one, give one

Air-purifying billboards

 
 
Service Profit Chain

 

Happy employees who understand customer expectations and are given the tools to exceed them remain loyal and create satisfied customers. These satisfied customers are loyal and refer others, leading to profitable growth.

Where inspired travel begins

Employee culture

Transparency

Sharing Economy

 

Peer-to-peer sharing and rental of products or services. This $20 billion plus rapidly growing market reduces the cost to consumers, reduces resource usage and puts underutilized assets to work.

Neighbor car sharing

Small job outsourcing

For rent by owner

 
Solutions Economy

 

Solutions focused companies are interested in moving beyond product sales to sell services their customers desire. This is achieved through asset leasing or by providing the solution instead of a physical product. These companies align company and customer goals and upend the product cost structure.

Runway fashion for rent

Affordable solar

Google services

 
Unbundling

 

A venture or pricing mechanism that pulls apart complex offerings, providing a streamlined product or service. Unbundling disrupts the competition by reducing cost through specialization; lowering job market barriers to entry; and creating access to critical offerings in underserved markets.

 

Summer learning

Walk-in healthcare

Mobile phone banking

Waste = Food

 

Items previously thought of as waste or, more accurately, unsold production, are an input for new products. Eliminate waste entirely by redesigning production, saving resources and costs.

Sustainable office supplies

Capturing carbon to fuel growth

Re-purposing paper

 
 
[Your Tactic Here]

 

This library is expanding with the help of insightful folks like you
so if you've identified another tactic at work, let us know!  

Learn more about the Abundance Cycle

 

Abundance at TEDxDirigo:

MITSloan Management Review: M-Pesa Case Study

Questions or comments? Get in touch!