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The Abundance Cycle team is unearthing
opportunities for change.



Entrepreneur, academic and strategy consultant to Fortune 100 companies, Jay Friedlander has been using and refining the Abundance Cycle for the past decade. As an entrepreneur starting a chain of natural and organic restaurants and an academic teaching sustainable enterprise, Jay realized the need for a model that bridged the gap between sustainability and business. The model needed to be actionable, giving businesses a new perspective as well as a clear pathway forward, creating a virtuous cycle delivering abundance for shareholders, the planet and society.

Today, Jay is the Sharpe-McNally Chair of Green and Socially Responsible Business at College of the Atlantic in Bar Harbor, Maine. The College has been repeatedly cited as a leader in sustainability and Jay's work has been covered in The New York Times, Fast Company, Princeton Review, CNN, Chronicle of Higher Education, Entrepreneur, Triple Pundit, Fortune, Money and dozens of other media outlets.


Jay has been a frequent speaker on merging sustainability, enterprise and innovation to business and academic groups in the United States, as well as Japan, New Zealand, Australia, and the European Union.


Jay holds a BA from Colgate University and an MBA from Babson College, where he graduated as Valedictorian. Jay enjoys cooking, hiking the trails of Acadia National Park and traveling with his spouse Ursula and their son Max.



Jordan Motzkin is the Co-Founder and CEO of Big Box Farms, a NYC-based startup. Prior to founding Big Box Farms, Jordan co-founded a partnership in the ESCO and energy efficiency field helping businesses, non-profits, and municipalities to develop strategies to reduce energy consumption and lower costs. Jordan has also worked as a development strategist for Manhattan-based firm Phb Catalyst Group, Inc. and has led a $120 million redevelopment study with multi-discipline team including financial analysts, LEED professionals, engineers, and architects.


In 2010 he was awarded the first Sustainable Venture Innovation award from the College of the Atlantic for his work on Big Box Farms and was cited by the Rockefeller Philanthropy Advisors for his work with the Bar Harbor Chamber of Commerce in developing a campaign that resulted in the elimination of millions of pounds of CO2 emissions.


Jordan has lectured on the intersection of entrepreneurship, innovation, and sustainability at a variety of venues including Columbia University and the U.S. Japan Business Council. He has been interviewed and his work has been featured in Forbes, CNN Money, Mashable, CBS Television, Fox Business, and Net Impacts Principled Leader.

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