Make sustainability strategic with the Abundance Cycle
The Abundance Cycle™ is a business framework enabling you to unlock innovation.
We are entering an age where sustainable companies will reign supreme. Reams of evidence from books like Conscious Capitalism to Harvard Business Review articles and academic studies tracking stock market performance show sustainably focused enterprises outperforming their peers.
The Abundance Cycle™ helps companies look at each aspect of their operations, uncover latent value and spur creativity. Explore how to use the model and learn from others who are already creating abundance.
The Abundance Cycle™ shows you how to harness your strengths and provides new direction.
A perspective that matches your potential
Uniting people, profit and planet at each step of your business unlocks new opportunities.
Download the model and let us know what you think!
Seeing the parts of your business
The Abundance Cycle breaks down your business into its core activities so you understand your competitive strengths.
Receiving, storing, disseminating
Creating final product/service, packaging
Distributing finished goods
Promotion, pricing, salesforce
After the sale
Items created but not sold
Create a virtuous cycle
Apply an abundant perspective to your key activities and find opportunities to drive innovation.
Improve the workplace
Solve social issues
Use waste as a resource
Regenerate natural capital
Five Steps to Create Abundance
Leading enterprises are adapting to a changing world by redefining industries and outpacing competitors in transportation, banking, retail, fashion and every other sector. Scrappy start-ups and industry giants like GE are remaking our economy by seeking abundance. Is your organization abundant?
Reconnect with the purpose of your organization to motivate employees.
Harmonize strategy and sustainability by building on your competitive strengths.
Use the Abundance Tactics to find new opportunities and spark innovation.
What is your purpose?
Every organization was started to fix a frustration, solve a problem or improve peoples' lives. Take a step back from your enterprise and reconnect with the purpose that drives you.
Which parts maximize impact?
Every enterprise has certain core activities that distinguish them from their competitors. What is your competitive strength?
Innovate & Identify Opportunities
Maximize your competitive advantage with the Abundance Tactics. Apply different tactics to your areas of strength to reexamine solutions, innovate & identify new opportunities.
Don't underestimate the importance of language and perspective in building bridges. Communicate with internal and external stakeholders in a language that resonates with them. Select initial projects that are achieveable and maximize impact.
Measure, Report, Repeat
Statistics aren't strategies. Measuring your carbon footprint alone disconnects abundance from strategy. Establish measures that are meaningful from the business, environmental & social perspectives.